What an experience! Having the opportunity to delve into the complexities of modern food systems and shine a light on all that goes into a simple bottle of ketchup, alongside taking a look at how our choices impact the environment, was sincerely rewarding. Check out the full project here! We were very fortunate to work […]

Monstro’s creative production services have been busy this summer season. From heating things up for Pernod Ricard’s Malibu Rum brand, to getting a bit psychedelic with Pandora and playing in some interactive dirt with Whole Foods. These projects have been fun and collaborative – with brands that know how to leverage social and interactive media […]

As I mentioned in my last post, I’m now running the Creative Agency Monstro with partners David Prager and Dalton Crosthwait. Our latest completed project, The Naked Truth, is making the rounds today on Techcrunch, Forbes, Mashable, Engadget, Refinery29, Wall Street Journal, Fox Business, and CNET to name a few. The spot, which I co-directed […]

Hexagon Metrology makes tools that help engineers build incredible things. From great dams to the Mars Rover, Hexagon’s hardware and software products are shaping the world we live in – and the one we’ll live in tomorrow. With a resume like that, telling a story like Hexagon’s can seem like a daunting task. But we […]

As the science fiction writer Arthur C. Clarke once wrote, “Any sufficiently advanced technology is indistinguishable from magic.” That’s exactly what one of our first clients, Athos, was building when they asked us to help explain and share their technology, the world’s first intelligent fitness apparel, on video. Athos makes wearable tech that seamlessly combines […]

This post’s title is a question from Mike Judge’s 1999 Office Space, famously answered by somebody who didn’t know how to sell themselves. I’ve found myself the target of this kind of question since 2015. “Mauricio, what the hell do you do?”. Fair question. A bit open ended, but I get it. So now, with […]