Athos: Smart Training Apparel For the Tech Athlete
As the science fiction writer Arthur C. Clarke once wrote, “Any sufficiently advanced technology is indistinguishable from magic.”
That’s exactly what one of our first clients, Athos, was building when they asked us to help explain and share their technology, the world’s first intelligent fitness apparel, on video.
Athos makes wearable tech that seamlessly combines the science of data with the art of the human body. By embedding electrical sensors into compression clothing, Athos makes it possible to measure heart rate, breathing and muscle activity – the finer points of exertion undetected by most fitness trackers – all in real time.
To show how Athos data can refine the human form, our visual effects team created a motion-tracked, virtual mesh that activated along with the athletes as they performed exercises on film. This, combined with well-crafted copy and pacing, breathed life into the technology in a one-minute video designed to inspire potential customers.
At launch, the video you see above helped to generate dozens of press articles and venture capital investment to keep Athos developing, building and storytelling the benefits of its one-of-a-kind technology.
The result? Magic.