Monstro’s award-winning, view-getting, needle-moving process
With video as our primary medium, we take very seriously the influence we can have on your customers. It’s obvious that video is playing a bigger and bigger role in marketing. Hubspot reports 97% of marketers saying that video has helped increase user understanding of their product, while 81% of people surveyed reported having been convinced to purchase a company’s offering through their video(s).
With all of this potential power, a marketing campaign centered around video content demands intelligent, informed strategy that springs from your brand’s culture and speaks intimately to your market.
This is one of the biggest reasons we do all we can to avoid cattle call pitches – and why you should too. Our biggest worry is being asked to offer up approaches before we’ve been able to immerse ourselves in the brand we will ultimately serve.
That’s it. This is the key to the success we’ve built for our partners. We become expert brand advocates through conversations, interviews, intense research. (A few shared happy hour meetings don’t hurt either.)
So if we reach out to you actively, you can be sure that we’ve already fallen in love with your mission, voice, visual identity, or whatever it is you’re doing that’s incredible. If you haven’t heard from us yet but are ready to engage with a passionate, hungry team – click below to send us a quick note.
Our first goal will be to determine whether we are the right team to help you achieve your (hopefully) lofty goals amidst the unique challenges you face. Upon deciding to forge ahead together we’ll set ourselves to uncovering every detail of the circumstances within which our work to bolster your brand will occur.
The amount of time required to achieve this brand advocate awesomeness varies depending on how established everything actually is, specific leadership experience, and how prepared your team is to undertake the development of a campaign. If that last bit made you a little nervous, we’re here to help guide you. Don’t hesitate to give us a call or send an email just to see if the time is right to launch an effort that will generate more sales.
Case study: Naked Labs
As a proof of concept, we helped Naked Labs create their very first product launch video 2 years ago. It was a true partnership, where their founders and leadership sat with us for several meetings, filling us in on what they and their market were passionate about. It wasn’t long before we were wearing our Naked Labs shirts to the gym and telling anyone that would listen all about it. (The shirt just says “NAKED” by the way…) We wrote about this partnership previously here.
Naked recently updated their site to mark the official start of product delivery, and we helped bring the incredible landing page to life with a striking video loop. It was building that great relationship that made all of this work go so smoothly and really optimized the impact of the videos our team have created so far.Click here to download a PDF with some of our other case studies.
In closing, do you see how creating a campaign with a team that bleeds your brand values means your messaging will always resonate with your market? This type of relationship-building creates a fruitful atmosphere that generates so much creativity. We often discover a great variety of strategies in-process, which can keep your signal fire burning brightly through future campaigns so your audience will always have you in view.
Brought to you by Dalton, a co-founder and the Creative Director of Animation at Monstro. Thanks for reading!