WHY VIDEO?
CAPTURING ATTENTION
“The average internet user spends 88% more time on a website with video.”
–Mist Media
HOME & LANDING PAGES
“Home page videos increase conversions by up to 20% or more.”
-ReelSEO
MILLENNIALS
“74% of millennials find video helpful when comparison shopping, while 64% prefer to watch a video over reading a newsletter.”
–Animoto
CONSUMER CONSUMPTION
“90% of consumers watch online video.”
–MediaPost
BOLSTERING TRAFFIC
“Video drives a 157% increase in organic traffic, while 62% of Google searches contain video.”
–Brightcove & Marketing Land
VIDEO VS TEXT
“59% of senior executives prefer to watch video instead of reading text, if both are available on the same page.”
–Forbes Insight
CLICK-THROUGH
“When marketers included a video in an email, the click-through rate increased by 200% – 300%.”
–Forrester
PRODUCT VIDEOS
“71% of consumers say that video is the best way to bring product features to life.”
–Multichannel Merchant
SOCIAL SHARES
“Social video generates 1200% more shares than text and images combined.”
–Brightcove
65% RETENTION
“Retention rate for visual information can reach 65% vs. 10% for text-based information.”
–Social Media Today
COMPANY REVENUE
“Businesses using video grow revenue 49% faster year over year than organizations without video.”
–Aberdeen
PIQUING INTEREST
“65% of executives have visited a vendor’s site after watching a video. While 39% have called a vendor after watching a video.”
–Forbes
CONSUMER DEMAND
“40% of consumers claim a video will increase the chance they’ll purchase a product on a mobile device.”
–Adobe
DOMINATING FORCE
“74% of all Internet traffic in 2017 will be video.”
–Cisco