THE LEAD
Naked Labs approached us after having seen some of our work. They wanted to promote their 3D body scanning product for pre-order which can sometimes be challenging when the final product isn’t complete yet. We decided to aim for awe & aspiration in this case while still demonstrating true product function.

THE APPROACH
Unlike a mirror, which captures a single snapshot in time and robs you of all of your hard work, Naked Labs’ tracker projects every mile, every lap, and every rep onto a hyper-accurate 3D model of your whole body. With this in mind, we projected imagery of various athletes’ training routines onto their rotating and evolving bodies scanned in never before seen detail – the product of their hard work.

Naked Labs
3D fitness scanner

Track your fitness journey in 3D. Naked captures your 3D body model so you can visualize your body’s changes on the Naked app. Track your volumetric body fat percentage, accurate body measurements, and weight.

THE RESULT
Since the video’s release it has garnered hundreds of thousands of views, and Naked has received over 200 unique press stories and shattered their pre-order expectations.