Hexagon: Shaping Smart Change

Hexagon develops tools for the world’s greatest engineers. From the the Mars Rover to some of the world’s most incredible hydroelectric dams and everything in between, their tools are used to shape the world.

The style created for the Hexagon animation went on to define the largest marketing campaign ever undertaken by the client and was the cornerstone of events around the world.

The idea here was to make Hexagon a fundamental force. By working with simple geometry, we could represent the client as primary, ever-present, and streamlined.