InMobi: Trajectory

Trying to figure out how to tell the story of a tech product launch in a new way was a pretty daunting task. With the help of some incredible animators we created the story of a comet blasting through space on a journey into the future. This is the full piece that was shown at the launch events InMobi hosted in various countries around the globe. Forbes covered the event in San Francisco, and you can check out that coverage here: onforb.es/1fIm7HT

Our visual approach was inspired by the Tibetan sand mandalas, beautiful artwork created from sand only to be destroyed upon completion.

We wanted this piece to feel beautiful in a way that would stick in the audience’s mind well after the live event where it debuted.