Ripple approached us looking for a way to explain the complex technicality of trading in virtual currencies, commodities, and using technology and the Internet to enable the free exchange of value.
We wrapped our heads around the services and capabilities of the product to understand it inside and out and thereby be able to create a video that a video that not only felt as sleek and agile as the service they have created, but something that would delight audiences and encourage them to share it. We went with a clean, fluid approach to make the viewer actually feel how easy things could be when using Ripple. No more waiting for money transfers to go through. No more dealing with currency exchange – even to digital currencies! True simplicity.
Ripple was able to explain with ease, engagement, and accessibility the currency exchange and transfer marketplace and the evolution of digital currencies. Furthermore, Ripple had raised $1.5M in funding when they approached us and has subsequently raised over $35M in additional capital.