Bunnie Huang wanted to build a fully customizable, open-source hardware platform, and turned to CrowdSupply to fund their idea. The engineers approached us to make a compelling video that would help them meet their $250,000 fundraising goal.
To inspire backers to open their wallets for open-source hardware, we let the creators drive the story using a format that ignites curiosity and action. Anchored by interviews with the makers themselves, we layered footage that gives viewers an authentic look at the technology and its possibilities. The result is a video that speaks to a passionate community of open-source makers, challenging backers to become part of not just a crowdfunding campaign but a movement.
open source hardware
Hacker and author Andrew “Bunnie” Huang approached us after designing a full full open-sourced laptop from the ground up. Bunnie’s philosophy is that if you can’t fix it yourself, it’s already broken.
Since the debut of the campaign on Crowd Supply, Novena has raised more funding than any other Crowd Supply project to date and generated press in over 20 publications.