Athos, via their original investor (Social + Capital Partnership) approached us as their product was in stealth mode and unknown to the world. The company’s name at the time was Mad Apparel and they were in the still-burgeoning market of wearable tech with a focus on fitness.
We helped Athos analyze their strategy in crowd funding vs private pre-ordering along with providing commentary and feedback of their go-to-market initial product (compression top, or bottom, male or female focus, or all of the above). We then came up with an engaging and awe-inspiring way to explain and describe an athletic product with incredible innovation that could disrupt a market with a never before seen technological capability that will revolutionize its market.
wearable fitness tracker
Athos brings you an outfit full of trackers that can analyze every muscle involved in a workout. With its companion app, the system can offer the most in-depth statistics of any fitness tracker on the planet.
The video introduced Athos to the world with a bang. Dozens of press stories covered the product, and they subsequently raised over $50M in funding.